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Germany supplies the worlds brewing industry with around one third of the hops demand and from that one third 80 percent is grown in the Hallertau region of Bavaria. So as you might imagine, driving through the major hop growing region of the world during the height of the growing season was much like driving through hundreds of thousands of acres of hop vines standing anywhere from 5-15 feet tall with the floral aroma of fresh hop cones floating through the air. It was only about 50 degrees fahrenheit outside, there was no way that I was going to have the windows of my rent-a-VW rolled up.
A week before traveling to Munich I emailed the breweries and brewery organizations of Munich to ask to meet with them while I was in the city.
Munich is has for the past centuries and had the predominant six large breweries that are known through out the world for their Munich lager beers and for their collaborative organization that bring the industry together for the famous Oktoberfest. A couple of the predominant six breweries did return my emails welcoming me to the city though
Bayerisches Bier is a brewer organization in support of Bavarian breweries and beer culture and are the organizers of the Bavarian Brewers Federation. They work to promote beer brewed in the bavarian region and the reputation of Bavarian breweries.
Bayerisches Bier as part of their continuous support of the Bavarian beer industry researches and produces annual market reports. These reports assist in the federation's mission to address potential and existing risks to their current member breweries to support their healthy continuous development.
I had emailed Bayerisches Bier before arriving in Munich and through several back and forth emails attempted to organize a meeting. Due to the large membership and organization needed the only time in which we could have met was later in the month of June. Though due to my business traveling and networking schedule that had me in Belgium at that time for several organized meetings we were unable to meet.
The support that Bayerisches Bier gives to the the one of the worlds most important historical regions for the brewing industry is more than admirable. They support the common interests of the Bavarian brewing industry and assist in collaborative works that make their membership breweries as successful as they are.
Connect with Bayerisches Bier and support their efforts to promote Bavarian breweries and beer culture through the links below,
http://www.bayrisch-bier.de/wir-ueber-uns/philosophie/
https://www.facebook.com/pages/Bayerisches-Bier/357104708085